Lest We Forget: Honoring Those Who Served

Remembrance isn't just for November. It's a year-round commitment to honoring the sacrifices of those who served and fell in defense of our freedoms. While poppies bloom once a year, gratitude should be evergreen.

Our Memorial Day collection, featuring "Lest We Forget" designs with red flowers, provides a dignified way to show respect and remembrance in everyday life. Whether it's a coffee mug that starts your morning with reflection or a tribute gift for a veteran in your life, these items carry meaning beyond their function.

Why is remembrance important in 2025? Because as time distances us from the World Wars, we risk forgetting the price of freedom. Because veterans of more recent conflicts deserve recognition too. Because "never again" requires active memory, not passive forgetting.

These designs aren't performative patriotism—they're genuine tributes. They're for people who understand that freedom isn't free, that sacrifice deserves recognition, and that remembering isn't just about the past; it's about ensuring a better future.

Every purchase supports a brand that values British heritage and honors those who defended it. Because some things should never be forgotten, and some heroes should always be celebrated.